Animal Welfare League NSW is proud to celebrate two wins at the prestigious Effie Australia Awards for AdoptTok (Fur You Feed), an innovative campaign created and led by Saatchi & Saatchi in partnership with AWL NSW.
The Effie Awards are among Australia’s most respected marketing awards, recognising campaigns that deliver outstanding results through creativity, strategy and effectiveness.
AdoptTok received two Bronze awards:
- Bronze – Social Media First
- Bronze – Strategy & Insights: Under $1m
Created by Saatchi & Saatchi, AdoptTok took a social-first approach to reaching animal lovers on TikTok. By tapping into the popularity of animal content, the campaign aimed to transform everyday scrolling into something more meaningful: encouraging people to consider adopting an animal in need.
The campaign demonstrates how creative thinking and strategic communication can make a meaningful impact, even with limited budgets.
For AWL NSW, this recognition goes beyond marketing success. It highlights the power of storytelling and digital platforms to raise awareness of animal welfare, connect with new audiences and inspire more people to consider adoption.
We congratulate Saatchi & Saatchi on this well-deserved recognition and thank them, alongside campaign partners Herd MSL and Spark Foundry Australia, for their creativity, expertise and commitment to supporting our mission.
