Have you seen our new TV ad?
Animal Welfare League NSW is proud to launch a bold new campaign created for AWL NSW by world-renowned advertising agency Saatchi & Saatchi and Scoundrel Production. This inspiring campaign positions AWL NSW as the League of the Deserving: a community where every person who adopts, donates, or supports our work stands united in the belief that every animal deserves a safe, loving home.
At the heart of the campaign is our brand new TV commercial, “A Rescue Doesn’t Judge”, which celebrates the unique bond between people and rescue animals in a light-hearted, relatable, and humorous way. Check it out below!
This milestone wouldn’t have been possible without the creative brilliance of Saatchi & Saatchi and the incredible production brought to life by Scoundrel. Their generosity and passion have given AWL NSW a powerful platform to reach new audiences, raise awareness, and inspire more people to join our mission.